DETOXDENIM REINVENTED

TRACEABLE STYLES MADE FROM 100% RECYCLED COTTON

We never stop innovating: Our first ever DetoxDenim styles made from 100% recycled cotton don't just leave out virgin fibers, they also provide additional transparency and insight into the steps of your Denim's production. By employing AWARE™ tracer and blockchain technology, we allow you to trace your Denim‘s history and access proof of its genuine recycled content.

HYBRID BLOCKCHAIN & TRACER TECHNOLOGY

Your Denim comes with a QR Code that provides access to its Aware™ Virtual ID. This digital product passport lets you follow the product journey with a single scan – from waste to waist. What’s behind it? Together with AWARE™ and our suppliers we created a virtual supply chain following the physical flow of materials. Starting with original certificates uploaded to the public blockchain, every supplier adds their block of data by inputting their specs & metrics – validated through digital tokens. Thus we create a digital twin of the product creation process – individually for each of our 100% recycled DetoxDenim options.

WE TRACE FOR MORE TRANSPARENCY

The fibers used in the production process contain tracer particles. These invisible markers not only connect the physical product flow to the virtual blockchain, ultimately they also allow us to validate the genuine recycled input in the final product. Or put simply: when it says “made from recycled cotton” we’re sure it's made from recycled cotton. Therefore the tracing with AWARE™ adds transparency and helps you make a better decision.

OUR STYLES ARE MADE FROM

100% recycled cotton

80% pre- and 20% post-consumer waste. By reusing cotton, we avoid the carbon emissions, land use, energy and water consumption needed to cultivate virgin cotton and breathe new life into a valuable resource.

And for good reason: Although predicted to increase, in 2021 recycled cotton still only represented about 1% of the global cotton market. (Preferred Fiber & Materials Market Report, Textile Exchange, October 2022).

SHOP TRACEABLE STYLES

Vegan

MAIRAA Jeans Mom Fit High Waist Ankle recycled Cotton Non-Stretch

€79.90 €119.90

-33%

+11

Vegan

MAIRAA Jeans Mom Fit High Waist Ankle recycled Cotton Non-Stretch

€79.90 €99.90

-20%

+11

FAQ

What are the traces made of?

The tracer is made from ceramics and is approved as a chemical input for organic materials and is tested as non-toxic, free of harmful chemicals and safe for human use. They withstand all known wet processes have have no impact on the fiber or the final product.

Is my entire denim recycled?

Your Jeans‘ fabric - the Denim - is 100% recycled, made from 80% pre-consumer & 20 % post consumer waste. I.e. the actual Denim is produced with zero virgin cotton.

How about the details?
Even here we work with recycled options where applicable: sewing thread, inner label, size label and zipper tape.

What’s left:
Our vegan patches aren't made with leather but Jacron (80% FSC-paper, 20% PU). Zippers are made from metal, button & rivets from stainless steel - without recycled content.