Iconic A Capsule

18 YEARS ICONIC

This collection is a tribute to Gen Å. Actions (not age) defines us. We are never too young to make a difference. That’s why we’re embracing the optimism & energy of the next generation.

SHOP WOMEN SHOP MEN

Vegan

New

ICONIC Å ALIZAA Sweatshirt made of Organic Cotton

€79.90

Vegan

New

ICONIC Å YENAAS Cap made of Organic Cotton

€49.90

Vegan

New

ICONIC Å FRANKAA BOLD Sweatshirt made of Organic Cotton

€89.90

Vegan

New

SAAMUS ICONIC Å Socks made of Organic Cotton Mix

€19.90

SHOP DAMEN SHOP HERREN

Turning Eighteen

In 2025 we turn 18. We are celebrating with a new icon range.
Made mindfully for those who make a difference. Bright, positive
and ready for anything.

The styles are made from a cotton blend of organic cotton and
recycled cotton. For the sweat collection, we were inspired by
classics that never go out of fashion and remain iconic.

ICONIC Å FRANKAA BOLD Sweatshirt 89,90 €

ICONIC Å ALIZAA Sweatshirt 79,90 €

EMAAL HOODIE GMT DYE Sweatshirt 129,90 €

From Gen Z to Gen Å

We’re celebrating our 18th birthday with a vision for a positive
future by bringing tomorrow’s changemakers in front of the camera.
Our Iconic Å Brand Capsule is presented by young adults from
Berlin, aged 17 and 18, who share their honest, expressive, and
forward-thinking perspectives on what lies ahead.