Circular Stories

Walk the talk.
With our advocates of circularity.

@dariadaria

@heylilahey

@helenfares

@louisadellert

Ah, imagine it. A fully circular fashion industry, with the highest environmental and social justice. A future where water, energy and chemicals are regenerated. Where all materials we use and products we sell can be reused and reclaimed.

It’s great to manifest a utopian vision for our industry. But the most important thing is making it happen. We believe that this vision can become reality and not remain a fairytale. We as a company have the responsibility to offer solutions and to take you on this journey with us. We asked @dariadaria, @helenfares, @heylilahey and @louisadellert to support us on this mission and paint a clearer picture how to turn theory into action. Let's close the loop together.

Choosing the right fiber and Material

@dariadaria

Madeleine Alizadeh, also known as dariadaria, is an entrepreneur, author, influencer and foremost human based in Vienna, Austria. For years her main focus has been to raise awareness on the topics of sustainability, the fast fashion industry, conscious living and human rights

'Cause we are living in a material world, here’s more material

Washing and Care tips for your clothing

@heylilahey

Mia Marjanović is a psychologist, PR consultant, blogger and YouTuber and meanwhile reports on her channels and in the Fashion Changers magazine about more than "just" fair fashion, but also about veganism, a healthy lifestyle, mindfulness, natural cosmetics, travel and about the topic of sustainability.

More care needed? We took care of it in our Care Guide

Donating clothes with fairwertung

@helenfares

Helen Fares is a journalist, activist, presenter, podcaster, and psychology graduate in business. She uses her reach to talk about society, politics and science in addition to music and culture. She believes that the only way we can move forward and evolve positively as a society is to bring about greater empowerment through easy access to education. Through Instagram, the podcasts, documentaries and reportages, she wants to do her part to help people be more thoughtful, careful and loving with their own and others' human and natural resources in the future.

Don’t Waste your clothes!

@louisadellert

Louisa Dellert is an entrepreneur, presenter and author. For many years, she has been exchanging ideas with people on social media about everything that moves them: environmental protection, equal rights, politics and much more. Time and again, she invites stakeholders and experts to talk about our future and look for solutions.

This is not a garment. This is trash.

With our Circular Tee and our Circular Denim, you have the chance to become a pioneer of Circular Fashion. Get yours today our scroll down to learn more on why and how we radically rethink fashion.

How are denim jeans made from trash?

What has to happen to textile waste so that it can become a new fabric? And why are our recycled products so much better for people and the environment?

Trash into Fashion: Our Take Back System

We make the most out of your eco-fashion trash. Rejected, forgotten and worn out Eco-Fair Fashion is first turned into recycled fiber, then reinforced with a sustainable fiber in the yarn, and then made into new clothing.

Engineering change: New circular Tee with circularity.id®

Leveraging data & technology is crucial to accelerate the transformation towards circularity in fashion. This is why our new Circular Tee is coming with a circularity.ID®.

Circular Stories

Walk the talk.With our advocates of circularity.

Choosing the right fiber and Material

@dariadaria

Washing and Care tips for your clothing

@heylilahey

Donating clothes with fairwertung

@helenfares

Don’t Waste your clothes!

@louisadellert

Walk the talk.
With our advocates of circularity.