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Circularity

This is not
a garment.
This is trash.

Circularity

This is not
a garment.
This is trash.

With our Circular Tee and our Circular Denim, you have the chance to become a pioneer of Circular Fashion. Get yours today our scroll down to learn more on why and how we radically rethink fashion.

Fashion is trash

In just over 10 years the size of the fashion industry has more than doubled. Today, 76.4 million tons of clothing are produced annually worldwide. This corresponds to the weight of almost 55 million cars - more than are even registered in Germany. Buy more. Wear it shorter. More garbage. This behavior destroys our life-support systems.

We have to radically rethink fashion. If we do not, we will perish perfectly styled. What if trash was not only the problem, but also the solution?

Martin Höfeler, CEO ARMEDANGELS

Trash is the resource

We start with a modest t-shirt and a radical solution. Circularity. Circularity - that is the upcoming great transformation of our society. It is not a matter of recycling some things, but of keeping all resources in a loop. In a circular economy there is no trash: trash is the resource.

And now we extend this idea to our popular Denim category. Our first Circular Denim is here - in a limited edition, available in our Webshop only.