HERITAGE
THROWBACK TO 2007
WE WERE "ECO" BEFORE IT WAS COOL
Greta was just learning to talk back, C02 was quietly shooting up to 382 parts per million while the global ’awokening’ was still hitting ’snooze’. This was the moment two young students in Cologne founded ARMEDANGELS with one mission: use business to protect all life. If the system is to change, WE must change the system.
So starting out with the humble tee, we took our oath against wage slavery, chemical shortcuts, and mass-producing pure crap, and transformed ourselves into one of the first clothing brands in all the land to put people and planet first.
PURPOSE
WHY WE DO WHAT WE DO?
Our lifestyle is filthy. The amount of stuff humans make, use and throw away is out of control and out of balance. We’ve refused to accept this since day one. 16 years ago, long before sustainability was a thing, we went all out to change the fashion production system. Now we’ve set our sights on tackling climate change. We won’t pretend we have all the solutions or that we can do it alone. But together we can and must make radical changes to keep our climate in balance. We know making products to the best possible standards for people and planet is not enough. So, beyond product we aim to be an agent of change - changing culture, con-sumption and lifestyle choices. We obsessively rethink and re-engineer the way things are until we’ve created real solutions for a more sustainable future and enable others to do the same.