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Here, there's no rush, no endless scroll. Today is all about slowing down, taking a breath, and making choices that truly resonate. Dive into the hidden costs of Black Friday and discover how mindful shopping can make a real difference.
Black Friday's limited-time offers create a sense of urgency, triggering FOMO (Fear of Missing Out) and leading toimpulsive purchases.
The allure of discounts often causes consumers to overspend, leading to financial strain and buyer's remorse.
The surge in purchases results in increased waste from packaging and higher emissions from shipping and returns, contributing to greater environmental impact.
It's easy for shopping carts to fill up quickly; only 38% of shoppers stick to their list, leading to unplanned purchases.
Did you know that discounts can trigger a dopamine rush in your brain – the same “feel-good” hormone you experience with social media likes or the perfect slice of pizza? It’s a natural reaction, designed to make you feel rewarded and excited about saving money, even if the item isn’t something you truly need.
Here’s the fun (and tricky) part
When we see words like “limited-time offer” or countdown timers, our brains associate them with scarcity. This triggers a sense of urgency, making that discount feel like a win we can’t miss. The bigger the discount, the bigger the rush—sometimes even just browsing can give you that little dopamine boost.
But here’s the catch
The thrill is fleeting, and once it fades, we’re often left wondering, “Did I really need that?” The good news? Understanding how your brain reacts to these cues gives you the power to take a breath, reflect, and make choices that truly matter. Focus on lasting value over the quick rush of a deal — it feels even better in the long run.
Christina Gravert, Associate Professor in Economics and Co-Founder of Impactually – Creating Impact Through Behavioral Science, explains:
Before diving in, jot down what you really need. Staying focused has never looked so good..
Decide what you’re comfortable spending and let it guide your choices. No regrets, just smart moves.
Research to ensure discounts are genuine and not inflated.
Look for items that stand the test of time and align with your personal style.
Ask yourself: Does this fit my values and my life? If yes, go for it. If not, let it go.
By understanding the hidden costs of Black Friday and the psychology behind discounts, we can make more informed, mindful choices. Let’s embrace No FOMO Friday as a step toward more intentional shopping habits.
Questions & Answers
Black Friday represents overconsumption, manipulative marketing tactics, and stress-driven purchases. With NO FOMO FRIDAY, we aim to raise awareness about these issues and inspire more mindful shopping.
Black Friday is often about rushing to snag deals under time pressure. NO FOMO FRIDAY is our counter: no stress, no impulsive buys—just intentional decisions and smart strategies for shopping.
That’s true! We offer discounts occasionally—like as a thank you to loyal customers or on overstocked items. But Black Friday symbolizes overconsumption and manipulative sales tactics. With NO FOMO FRIDAY, we want to make a statement: shopping should never feel rushed or pressured.
Our pop-ups are designed to make you pause and reflect before making a purchase. They highlight the hidden costs of Black Friday and provide tools to help you shop smarter.
Because it matters! Black Friday comes with significant ecological and social costs—from packaging waste to questionable labor practices. With NO FOMO FRIDAY, we want to raise awareness and inspire change.
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