Our selection of characters for the campaign was intentional, aiming to reflect the diverse tapestry of Cologne's inhabitants—both long-standing residents and newcomers alike. This choice was driven by our desire to authentically capture the collective affection for our beloved city, Cologne. Through these varied narratives, we not only celebrate the city's unique charm but also emphasize the enduring connection people forge with their city, its culture, and the value of sustainable practices. It's a testament to the lasting bonds that make our commitment to sustainability not just a choice, but a legacy worth preserving.
